Mike Ferguson is Managing Director of Intelligent Business Strategies Limited. As an independent IT industry analyst and consultant he specialises in business intelligence/analytics, data management and big data. With over 35 years of IT experience, Mike has consulted for dozens of companies, spoken at events all over the world and written numerous articles. Formerly he was a principal and co-founder of Codd and Date Europe Limited – the inventors of the Relational Model, and a Chief Architect at Teradata working on product strategy, architecture and direction of the flagship massively parallel Teradata DBMS.