Peter is an experienced technical lead, solution architect and GDPR practitioner with a successful track record in delivering big data, analytics and customer intelligence solutions across retail, banking and pharmaceutical industry sectors. He spent 10 years at dunnhumby, initially responsibile for the data management platform underpinning the highly successful Tesco UK clubcard loyalty program. He then transitioned to a product management role, responsible for dunnhumby's outbound CRM and pesonalisation capabilities. He currently works as a senior advisor for Demarq, with a remit that spans pre-sales qualification and delivery aspects for our technology services and GDPR proposition.