Alex is a partner in PwC's Data & Analytics practice and leads teams across a range of private and public sector clients advising and delivering on the broad set of data and information management disciplines. Alex has spent nearly 20 years working in the data management, BI and analytics space as an industry practitioner and business leader, systems integrator and consultant. He has worked with and for a number of the world's largest consumer products organisations and brings experience of establishing data analytics shared service operations within multi-year data driven business transformation programmes.